Sick and tired of all the email you get on a daily basis? If you are like me, then most of it ends up in the trash or spam folder, but last week I decided to spend a few minutes and open a couple. What I found was not a reason to run out to the store and buy a new pair of running shoes, although I do need some, but very well designed emails that could provide that spark of design inspiration the next time you are in a rut.
The one that stood out the most was one from Dick’s Sporting Goods. Although it was extremely graphic intensive including a winter inspired background it provided a number of nice design elements. The “Trouble viewing this email” link is at the top which makes it easier for a user to transition between the email version and website version quickly. The header which includes the logo, social icons and menu closely mimic what you will find on their actual site so again it makes the transition easy between email and website. Their primary Call to Action’s are well designed with excellent holiday touches along side the product photos. The only thing I would have done differently would be to move the Free Shipping offer up. Since the email is rather long it may be missed by the reader.
So the next time you get bombarded with a number of emails soliciting your hard earned dollars, take a moment to open them as you may find some great design inspiration.